{"id":79704,"date":"2026-06-15T01:46:44","date_gmt":"2026-06-15T07:46:44","guid":{"rendered":"https:\/\/noticiasveracruz.com\/?p=79704"},"modified":"2026-06-15T01:46:44","modified_gmt":"2026-06-15T07:46:44","slug":"veracruz-cuando-la-promocion-da-resultados","status":"publish","type":"post","link":"https:\/\/noticiasveracruz.com\/index.php\/2026\/06\/15\/veracruz-cuando-la-promocion-da-resultados\/","title":{"rendered":"Veracruz: cuando la promoci\u00f3n da resultados"},"content":{"rendered":"<p><em>\u201cQuien de repente se enfurece, es tonto. Quien es prudente, disimula el insulto\u201d. \u2013 Salom\u00f3n.<\/em><\/p>\n<p><strong>Durante a\u00f1os, Veracruz fue un gigante tur\u00edstico que parec\u00eda condenado a vivir de sus recuerdos. Su riqueza cultural, gastron\u00f3mica, hist\u00f3rica y natural era incuestionable, pero la promoci\u00f3n institucional carec\u00eda de continuidad, visi\u00f3n estrat\u00e9gica y objetivos claros. Hoy, sin embargo, comienza a consolidarse una realidad distinta: Veracruz est\u00e1 de moda, y no por casualidad.<\/strong><\/p>\n<p><strong>Recuerdo perfectamente aquel 1 de diciembre de 2024, durante la toma de protesta de la gobernadora Roc\u00edo Nahle Garc\u00eda. Desde el Congreso del Estado se anunci\u00f3 una estrategia que para muchos son\u00f3 ambiciosa: generar eventos permanentes, pr\u00e1cticamente uno cada mes, para dinamizar la econom\u00eda, fortalecer el turismo y reposicionar a Veracruz en el escenario nacional e internacional. No faltaron los esc\u00e9pticos que calificaron el planteamiento como una promesa m\u00e1s de las que suelen adornar los discursos de inicio de administraci\u00f3n.<\/strong><\/p>\n<p><strong>A a\u00f1o y medio de distancia, los resultados comienzan a hablar por s\u00ed mismos.<\/strong><\/p>\n<p><strong>Lo ocurrido este fin de semana con el Salsa Fest representa una muestra contundente. Las cifras preliminares hablan de entre 230 mil y 250 mil asistentes en una sola jornada. Hoteles con ocupaci\u00f3n pr\u00e1cticamente total, vuelos saturados, corridas de autobuses agotadas y una intensa actividad comercial en restaurantes, comercios y servicios tur\u00edsticos de toda la zona conurbada Veracruz-Boca del R\u00edo.<\/strong><\/p>\n<p><strong>M\u00e1s importante a\u00fan: saldo blanco.<\/strong><\/p>\n<p><strong>En tiempos donde los eventos masivos suelen estar acompa\u00f1ados de noticias sobre incidentes o problemas log\u00edsticos, Veracruz logr\u00f3 demostrar capacidad organizativa, coordinaci\u00f3n institucional y seguridad para recibir a cientos de miles de visitantes provenientes de distintas entidades del pa\u00eds e incluso del extranjero.<\/strong><\/p>\n<p><strong>Pero el Salsa Fest no es un hecho aislado.<\/strong><\/p>\n<p><strong>La estrategia se complementa con iniciativas como el Yolpaki, la Cumbre Taj\u00edn, la presencia permanente de Veracruz en ferias tur\u00edsticas nacionales e internacionales, las campa\u00f1as de promoci\u00f3n bajo la marca \u00abVeracruz est\u00e1 de Moda\u00bb y actividades locales como los Jueves Musicales en Xalapa, que han logrado recuperar espacios p\u00fablicos para la convivencia familiar.<\/strong><\/p>\n<p><strong>Lo verdaderamente relevante es que esta pol\u00edtica p\u00fablica entiende algo que durante mucho tiempo se subestim\u00f3: la cultura y el entretenimiento tambi\u00e9n son herramientas de desarrollo econ\u00f3mico.<\/strong><\/p>\n<p><strong>Cada visitante que llega consume alimentos, utiliza transporte, ocupa habitaciones de hotel y genera empleos directos e indirectos. Cada festival exitoso fortalece la identidad colectiva y proyecta una imagen positiva de la entidad. Cada evento bien organizado env\u00eda un mensaje de confianza para futuros inversionistas y promotores.<\/strong><\/p>\n<p><strong>Existe adem\u00e1s un componente social que merece destacarse. En una \u00e9poca marcada por la polarizaci\u00f3n, la incertidumbre econ\u00f3mica y las tensiones cotidianas, ver a miles de familias reunidas en un espacio p\u00fablico disfrutando de la m\u00fasica, la cultura y la convivencia representa algo m\u00e1s profundo que una simple fiesta.<\/strong><\/p>\n<p><strong>La felicidad tambi\u00e9n es un indicador social.<\/strong><\/p>\n<p><strong>Que ni\u00f1as, ni\u00f1os, j\u00f3venes, adultos y adultos mayores puedan acceder gratuitamente a espect\u00e1culos de calidad fortalece el tejido comunitario y democratiza el acceso a la cultura. Particularmente para los j\u00f3venes, estos eventos ofrecen alternativas sanas de recreaci\u00f3n y esparcimiento alejadas de din\u00e1micas que durante a\u00f1os preocuparon a las autoridades y a las familias.<\/strong><\/p>\n<p><strong>Por supuesto, a\u00fan existen enormes desaf\u00edos en materia de infraestructura, conectividad, servicios y promoci\u00f3n regional. Pero negar que Veracruz vive hoy uno de los momentos m\u00e1s din\u00e1micos de su industria tur\u00edstica ser\u00eda cerrar los ojos ante una realidad evidente.<\/strong><\/p>\n<p><strong>Porque cuando los hoteles se llenan, los restaurantes trabajan a su m\u00e1xima capacidad, los aeropuertos registran alta demanda y cientos de miles de personas salen a las calles para celebrar en paz, la promoci\u00f3n deja de ser propaganda.<\/strong><\/p>\n<p><strong>Se convierte en desarrollo.<\/strong><\/p>\n<p><strong>Y eso, guste o no a los detractores permanentes, es exactamente lo que comienza a suceder en Veracruz.<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Al tiempo.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-79694 size-full\" src=\"http:\/\/noticiasveracruz.com\/wp-content\/uploads\/2026\/06\/FIRMA-EDITORIAL-PD-1.jpg\" alt=\"\" width=\"1024\" height=\"125\" srcset=\"https:\/\/noticiasveracruz.com\/wp-content\/uploads\/2026\/06\/FIRMA-EDITORIAL-PD-1.jpg 1024w, https:\/\/noticiasveracruz.com\/wp-content\/uploads\/2026\/06\/FIRMA-EDITORIAL-PD-1-300x37.jpg 300w, https:\/\/noticiasveracruz.com\/wp-content\/uploads\/2026\/06\/FIRMA-EDITORIAL-PD-1-768x94.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cQuien de repente se enfurece, es tonto. Quien es prudente, disimula el insulto\u201d. \u2013 Salom\u00f3n. Durante a\u00f1os, Veracruz fue un gigante tur\u00edstico que parec\u00eda condenado a vivir de sus recuerdos. Su riqueza cultural, gastron\u00f3mica, hist\u00f3rica y natural era incuestionable, pero la promoci\u00f3n institucional carec\u00eda de continuidad, visi\u00f3n estrat\u00e9gica y objetivos claros. Hoy, sin embargo, comienza [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":71786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[6],"tags":[],"class_list":["post-79704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-columnistas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veracruz: cuando la promoci\u00f3n da resultados - Noticias Veracruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/noticiasveracruz.com\/index.php\/2026\/06\/15\/veracruz-cuando-la-promocion-da-resultados\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veracruz: cuando la promoci\u00f3n da resultados - Noticias Veracruz\" \/>\n<meta property=\"og:description\" content=\"\u201cQuien de repente se enfurece, es tonto. 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