{"id":59342,"date":"2025-06-27T00:09:12","date_gmt":"2025-06-27T06:09:12","guid":{"rendered":"https:\/\/noticiasveracruz.com\/?p=59342"},"modified":"2025-06-26T23:16:03","modified_gmt":"2025-06-27T05:16:03","slug":"ia-y-credito-para-emprendedoras-santander-lanza-alianza-con-tuiio-finvero-y-unlocked-ai","status":"publish","type":"post","link":"https:\/\/noticiasveracruz.com\/index.php\/2025\/06\/27\/ia-y-credito-para-emprendedoras-santander-lanza-alianza-con-tuiio-finvero-y-unlocked-ai\/","title":{"rendered":"IA y cr\u00e9dito para emprendedoras: Santander lanza alianza con Tuiio, Finvero y Unlocked AI"},"content":{"rendered":"<p>Con la promesa de reducir la brecha de g\u00e9nero en el acceso al cr\u00e9dito y facilitar el uso de tecnolog\u00eda en los negocios liderados por mujeres, Santander\u2014por medio de su microfinanciera Tuiio\u2014formaliz\u00f3 una alianza con Unlocked AI y Finvero para otorgar financiamiento, capacitaci\u00f3n en\u00a0<a href=\"https:\/\/www.jornada.com.mx\/noticia\/2025\/05\/29\/economia\/openai-apuesta-por-mexico-inteligencia-artificial-con-sabor-local\" target=\"_blank\" rel=\"noopener noreferrer\">inteligencia artificial<\/a>\u00a0y acceso a plataformas digitales a miles de emprendedoras mexicanas. La iniciativa, encabezada por mujeres, pretende alcanzar a 5 mil beneficiarias en su etapa inicial.<\/p>\n<p>Y es que la tercia de instituciones, lideradas por mujeres, formalizaron una alianza que, a su decir, representa un hito\u00a0<a href=\"https:\/\/www.jornada.com.mx\/noticia\/2025\/03\/18\/economia\/con-mujeres-en-la-economia-se-potencializa-el-crecimiento-victoria-rodriguez\" target=\"_blank\" rel=\"noopener noreferrer\">en la lucha por la equidad de g\u00e9nero y la inclusi\u00f3n financiera<\/a>.<\/p>\n<p>Santander, de la mano de Tuiio, otorgar\u00e1 financiamiento a las emprendedoras ajustado a sus necesidades y condiciones, mientras que Unlocked AI incluir\u00e1 capacitaci\u00f3n pr\u00e1ctica en herramientas de inteligencia artificial y transformaci\u00f3n digital, con el prop\u00f3sito de que las mujeres no s\u00f3lo accedan a recursos financieros, sino que cuenten con el conocimiento y las habilidades necesarias para hacerlos crecer.<\/p>\n<p>\u201cDesde la gesti\u00f3n de clientes con automatizaci\u00f3n, hasta la mejora de sus ventas y procesos internos, esta alianza busca empoderarlas para competir en un mercado cada vez m\u00e1s digitalizado\u201d, se\u00f1alaron las firmas.<\/p>\n<p>De forma general, el acuerdo contempla la creaci\u00f3n de un programa integral que incluye cr\u00e9ditos accesibles dise\u00f1ados para emprendedoras, capacitaci\u00f3n en\u00a0<a href=\"https:\/\/www.jornada.com.mx\/noticia\/2025\/06\/08\/economia\/en-al-uno-de-cada-cuatro-negocios-usa-inteligencia-artificial\" target=\"_blank\" rel=\"noopener noreferrer\">inteligencia artificial aplicada a negocios<\/a>, acceso a plataformas tecnol\u00f3gicas de gesti\u00f3n, ventas y cobranza y un acompa\u00f1amiento personalizado y comunidad de trabajo en equipo.<\/p>\n<p>\u201cCon esta alianza,\u00a0apostamos a una nueva visi\u00f3n del ecosistema financiero mexicano donde el cr\u00e9dito no sea un privilegio sino una herramienta para crecer, y por ello acercaremos productos financieros\u00a0a quienes m\u00e1s lo necesitan: las mujeres que emprenden y cuyo progreso transforma su comunidad\u201d, dijo Norma Castro, directora general de Tuiio Santander.<\/p>\n<p>Para la directora de Finvero, Erika Quezada, en M\u00e9xico hay urgencia para romper las barreras estructurales que han limitado hist\u00f3ricamente a las mujeres en el acceso a cr\u00e9dito y las estad\u00edsticas no mienten, ya que menos del 10 por ciento de los cr\u00e9ditos para micro, peque\u00f1as y medianas empresas son otorgados a emprendedoras.<\/p>\n<p>Derivado de lo anterior, Zaira Zepeda, directora de Unlocked AI, se\u00f1al\u00f3 que con el acuerdo firmado \u201cabrimos la puerta a miles de mujeres para que accedan a financiamiento y tecnolog\u00eda en mejores condiciones\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con la promesa de reducir la brecha de g\u00e9nero en el acceso al cr\u00e9dito y facilitar el uso de tecnolog\u00eda en los negocios liderados por mujeres, Santander\u2014por medio de su microfinanciera Tuiio\u2014formaliz\u00f3 una alianza con Unlocked AI y Finvero para otorgar financiamiento, capacitaci\u00f3n en\u00a0inteligencia artificial\u00a0y acceso a plataformas digitales a miles de emprendedoras mexicanas. La [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":59343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1947],"tags":[],"class_list":["post-59342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IA y cr\u00e9dito para emprendedoras: Santander lanza alianza con Tuiio, Finvero y Unlocked AI - Noticias Veracruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/noticiasveracruz.com\/index.php\/2025\/06\/27\/ia-y-credito-para-emprendedoras-santander-lanza-alianza-con-tuiio-finvero-y-unlocked-ai\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IA y cr\u00e9dito para emprendedoras: Santander lanza alianza con Tuiio, Finvero y Unlocked AI - Noticias Veracruz\" \/>\n<meta property=\"og:description\" content=\"Con la promesa de reducir la brecha de g\u00e9nero en el acceso al cr\u00e9dito y facilitar el uso de tecnolog\u00eda en los negocios liderados por mujeres, Santander\u2014por medio de su microfinanciera Tuiio\u2014formaliz\u00f3 una alianza con Unlocked AI y Finvero para otorgar financiamiento, capacitaci\u00f3n en\u00a0inteligencia artificial\u00a0y acceso a plataformas digitales a miles de emprendedoras mexicanas. 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